Dish Network and CBS: The Agreement Everybody Wanted

Recently, Dish Network and CBS came to an agreement that left everyone happy. Dish Network`s 13.2 million subscribers were able to enjoy all of CBS`s programming once again, including hit shows like NCIS and The Big Bang Theory.

The agreement came after a 12-day blackout that left many Dish Network customers frustrated and disappointed. During this time, CBS was unavailable, and both parties were at odds about how much Dish Network should pay to carry CBS`s programming.

Ultimately, it was reported that the agreement consisted of a multi-year deal that included distribution rights to CBS, CBS Sports Network, Pop, and Smithsonian Channel. Along with that, CBS`s new online streaming service, CBS All Access, will also be available to Dish Network customers in the near future.

This agreement was a significant win for both Dish Network and CBS. Dish Network subscribers were able to get their favorite shows back on the air, and CBS was able to secure higher payment from Dish Network.

What is the significance of this agreement?

One of the essential aspects of this agreement is the idea of content and distribution. As more and more television moves online, networks like CBS are looking for ways to capitalize on this trend. By creating their streaming service, CBS has a new platform to showcase their exclusive content.

This deal with Dish Network further increases the reach of their programming, giving them access to millions of new viewers. As a result, CBS`s advertising revenue will inevitably increase.

Furthermore, Dish Network is no longer in the middle of a public disagreement with CBS. This helps to maintain a positive image for Dish Network, which is essential for any company, as it influences new customers to join, and current customers to remain loyal.

As a professional, I can conclude that this is a great example of two companies coming to an agreement that benefits both parties. The agreement ultimately helps CBS increase their distribution, generate more revenue, and showcase their new streaming service. Dish Network`s 13.2 million subscribers are now able to enjoy the shows they love and continue to utilize Dish Network`s services. Overall, this is an agreement that clearly shows the benefits of healthy negotiations and is a win for both Dish Network and CBS.